Remember the days when you used to be able to turn on the radio and not have to worry about what was going to come out of the announcer's mouth? Those days are long gone. Today, with celebrities link Howard Stern, nobody is safe from the trash talk dancing through the air waves. But there was a time when radio was really a class act and the announcers were as popular as the music they played.
There was probably no greater DJ team than the group put together by WABC Radio in New York. The station ultimately lost out to the AM-FM wars of the 1980s, but during its prime, WABC was the most popular radio station in the country and the jocks were household names that eventually went on to other things when the station changed over to talk radio.
The morning started with Harry Harrison. Coffee and music was his trademark. Harry had a pleasant voice and was very easy to listen to. He wasn't the most interesting of the WABC jocks but he always made you feel at home. Harrison could be heard from 6 to 10 every morning for over 15 years. His spot in the lineup was the springboard for what was to follow.
From 10 AM to 2 PM was Ron Lundy. Lundy was the fat jolly fellow who always started his broadcast day with a "good morning love" to his audience. Lundy had a more bubbly personality and voice than Harrison, but was still rather reserved in comparison to the man who would follow him at 2 PM.
At 2 PM everyday nobody knew what to expect. The man behind the mic was as unpredictable as the weather. His name was Dan Ingram, who also did many voice-overs for TV commercials and many of the WABC commercials as well. Ingram was without a doubt the most colorful DJ that WABC ever had. He was as outrageous as you could get without having to resort to off color humor. One afternoon he would preface each record he played with the intro to a James Brown song, "Make It Funky" where the song starts out with Brown asking his friend, "Bobby, what you wanna play now?" The answer was, "Whatever we play, we got to make it funky". And then they would count off and just at the end of the count off Ingram would put on whatever song he decided to play. Dan Ingram was so far ahead of his time. And he was the perfect lead in for the man who counted down the top 20 every Tuesday.
Bruce Morrow was called Cousin Brucie. He WAS the voice of WABC radio and his shows, which ran for almost 20 years were the highlight of the WABC broadcast day. He had the largest listening audience of any show in the New York area. The advertising spent during his 4 hours from 6 PM to 10 PM was astronomical for the time. Bruce Morrow was the dessert after a main course that was the best that radio had to offer.
Today, WABC is just a memory. But if you look it up on the Internet, you will see many sites dedicated to this once great radio station and the great DJs who graced their air waves.
Michael Russell Your Independent guide to Arts
